HISTORY OF THE VANS SHOES
Shoes is one of the items in fashion who always pay attention to people. Its location is indeed at the bottom of the body, but it does not mean to escape the attention. Currently, various peacock shoes circulating in the market with a diverse model.
On 16 March 1966, Paul Van Doren and three of his friends created a new company called Van Doren Rubber Co..
(Now known as Vans). Vans is a manufacturer of shoes, clothing, and accessories for skateboard, snowboard, BMX, and surfing sports.
At first, Paul Van Doren worked at Randy’s branded shoe factory as a shoemaker and floor sweeper. After 20 years of working there, he has been promoted several times for his diligence. Until finally, Paul served as Vice President at Randy’s.
Finally, he decided to get out of the shoe company and move to Southern California. There Paul and his friend founded a new shoe company in 1966 (the forerunner of Vans)
Ans is a shoe company that comes from America. The company started at a few dozen years ago. On Broadway, Anaheim, California, Paul Van Doren with three friends opened a shop. Their first store was made on March 16, 1966.
The store sells their own unique shoe production. They produce and market their shoes independently. Their first consumer was 12 people. The customer bought Vans Deck boots, now the model shoes are known as the Authentic type. Paul Van Doren produces his shoes every day and is always ready in the afternoon.
A few years later, the home-based company grew and produced many new models. In the 1970s, Vans produced shoes with canvas with a picture and rubber on the bottom of his shoe. Innovation is apparently sweet to them.
The shoe company then signed a contract with the Department of Defense As and Us Air Force. Skateboarders also prefer to use these shoes when playing skateboard. The rubber surfaces on the shoe make it easy for them to exercise. The use of Vans shoes is almost evenly distributed throughout the Southern California region. In the late 1970s, the company had 70 stores in California.
Ten years later, Vans has turned into a big company. The shoe that was produced was developed. They not only produce shoes for skateboarding, but also for wakeboarding, cross motors, and surfing.
Although the sales reached a pretty good figure, in fact Vans did not manage to overcome their internal financial problems. In 1983, Vans could not cope with their debts so the company was forced to change its status to “Corporate Bankrupt”
Vans bankruptcy did not last long. Five years later, 1988, Vans sold some of its shares to an investment banking company. Since then, Vans back “stomping” world fashion world.
In Indonesia, especially in Jakarta, Vans shoes are not only used by skaters, but by band personnel and sneaker freak (people who like to collect shoes). Here, these shoes include rare items because they do not have an official store. However, there are some stores that sell Vans products, ranging shoes, clothing, and accessories with a more expensive price because they have to order from abroad.
From the beginning of its appearance until now, Vans never miss the trend. Although the model is always classic, Vans become the stuff always in haste. Classic is the attraction of shoes