Having an eCommerce store is perhaps one of the most cutthroat businesses you could be. Not only is there an immense amount of competition, but they all vary in regards to how much capital they have, as well as what industry they’re in. However, if you’re looking to up your game and improve your revenues, there are a few crucial steps you should take. Check them out below:
Perhaps one of the most important aspects of any eCommerce store is the UX, which is the flow from how someone gets from your homepage to completing a purchase. This is one of the most essential elements to the success of any store, providing an attainable metric that measures how well your design is going. And if you’re looking to generate more sales, the first place you need to look is how your website is designed, as well as how that can be improved.
To begin, start going through your website on a bunch of different devices, seeing what the flow feels like on each one. This is an imperative step because as noted by Vitamin T, users are five times more likely to abandon a website if the mobile experience is bad, which can be losing you sales quite a bit. Additionally, try to establish a goal for what you’re doing on these platforms, such as signing up for your newsletter or completing a purchase. Point out at any glaring errors that could be holding you back, as well as how you’re going to improve upon them. Because while it’s great to be mindful of the problems you have with your UX, you have to have a solution in place to fix it.
Depending on your budget, it might not be a bad idea to bring on a developer that’s contracted to work on your website throughout the week. Additionally, don’t be afraid to implement things like an about us page template or widgets that help make your processes easier. All-in-all, your UX is going to be one of the most important aspects of a successful eCommerce site, so make it worth the investment, as it will most certainly offer returns.
Engage More On Social
As your most powerful tool in regards to marketing, when done right, social media can help bolster your eCommerce sales in no time. And while you might already be on social, there’s a big difference between being consistently marketing yourself on there; because as noted by Pew Research, with 69 percent of Americans on social media, that’s a huge demographic to go after. However, with the right targeting, you’ll be able to start pulling in new customers pretty quickly.
Make a calendar of posts that you’re trying to post, highlighting the different inventory your store has, as well as any special sales you have coming up. The more original content (especially visual), the better off your results will be, as these are eye-catching, as well as easily shareable. Additionally, try checking out some examples of other social campaigns, for example, how the independent movie People You May Know was able to promote their trailer on social media. Overall, the biggest thing you need to focus on at first is delivering on your goals, with engagement and customer service also playing significant roles day-to-day.
As social can be a great way to engage with your fans, this can be a time to collect valuable insights on what they’re thinking, as well as how your company can improve. Take advantage of this as a moment to learn what customers like, as well as what type of inventory they think you should have. Social is a time to converse, so start a conversation worth talking about.
Don’t Forget About Branding
Finally, as eCommerce can be one of the most competitive fields out, having a solid brand is a must to survive. Not only does your brand have to be recognizable, but one that is overall regarded as authentic. In fact, according to a survey by Boston Consulting published by Vision Critical, authenticity was listed as the top quality for a brand to have, which can be somewhat difficult to show off.
To truly capture your brand, it’s going to take quite a bit of self-talk, as well as visualizing what exactly this physical thing will look like. For example, the vape brand Juul highlights their intricate flavors with rich, bold color schemes. Try to envision aspects like that, as well as what this thing would sound and look like. A great brand can tell a story without saying a word, which you should be mindful of in look at the conversation your brand is looking to start. Remember, your brand is going to be everywhere, so make it worth the space it takes up.
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